Free-range grazing management
Comprehensive condition monitoring for hassle-free grazing management
Customer Pain Points
China's free-range pastures are primarily distributed across the vast Inner Mongolia Plateau, Qinghai-Tibet Plateau, and Xinjiang region. Currently, local herders mainly practice traditional grazing methods, which present numerous challenges. The primary pain points are as follows:
1. Livestock theft and loss occur frequently, making recovery difficult.
In free-range or semi-free-range systems, livestock often face frequent theft or loss due to their wide roaming ranges and lack of tracking methods. Once lost, the only recourse is manual, blind searches across vast pastures and forests—a process that can take days or even longer. Without leads, recovery is often impossible. The loss of a single animal can range from thousands to tens of thousands of yuan, and when combined with the cost of restocking, this places significant financial strain on farmers.
2. Manual stocking requires dedicated personnel for supervision, resulting in higher labor costs.
Traditional manual grazing requires dedicated personnel to monitor livestock throughout the entire process, preventing animals from straying or accidentally consuming toxic feed. Typically, a single farmer can only oversee small herds. Taking a flock of 100 sheep as an example, at least 2-3 dedicated workers are needed to work in shifts. Based on local labor costs, monthly labor expenses exceed 10,000 yuan. Over the long term, this cost accounts for more than 20% of total farming expenses, significantly squeezing profit margins.
3. Weak livestock infrastructure and incomplete signal coverage in pastoral areas hinder the advancement of livestock informatization.
Most pastoral areas are located in remote regions with inadequate infrastructure such as roads and electricity, particularly suffering from incomplete mobile signal coverage, leaving many areas in dead zones. This directly prevents smart monitoring devices and digital management systems from functioning properly online, making it difficult to transmit livestock data in real time or perform remote adjustments. This severely hinders the implementation of smart farming tools, causing the informatization process in pastoral areas to lag behind the industry average.
4. Pastoral areas or ranches have adopted GPS+GPRS solutions for ranch management, which suffer from issues such as high costs and insufficient battery life.
The existing GPS+GPRS solution can achieve basic positioning but has significant drawbacks: First, communication fees are charged based on data usage or duration, resulting in monthly communication costs reaching thousands of yuan for large-scale ranches. Second, the devices have weak battery life, often requiring recharging after just 1-2 days of outdoor use. If charging is delayed during inclement weather, the devices lose positioning and connectivity, compromising ranch management efficiency.
Solution Description and Key Products
Addressing the prominent challenges of traditional grazing practices in pastoral regions such as the Inner Mongolia Plateau, Qinghai-Tibet Plateau, and Xinjiang, Fenglan Intelligent Products delivers a systematic solution. Its smart ear tags, collars, and other terminal devices incorporate dual-mode GPS + BeiDou positioning technology, enabling real-time, precise tracking of livestock locations. This effectively mitigates risks of theft and loss while resolving the pain point of difficulty in locating stray animals inherent in conventional grazing methods. These products eliminate the need for extensive manpower for round-the-clock on-site monitoring. Through intelligent surveillance, they enable dynamic control over livestock conditions, significantly reducing labor costs associated with traditional manual grazing. Additionally, featuring low-power consumption and robust signal adaptation, the products are fully compatible with the realities of pastoral areas—where infrastructure is underdeveloped and signal coverage is incomplete—thus clearing obstacles for advancing livestock informatization. Compared to traditional GPS+GPRS management solutions, this product offers core advantages such as cost control and extended battery life. Its high cost-effectiveness empowers herders to modernize and intelligentize their free-range management practices, providing robust support for the high-quality development of China's livestock industry in remote pastoral regions.
Hardware products
Delivering core value to our customers
1. Precise and Efficient Positioning
Utilizing dual-mode GPS + BeiDou positioning technology, the system accurately tracks livestock locations. Herders can remotely monitor herd positions via mobile devices or system maps, significantly reducing the labor costs associated with manually searching for cattle.
2. Smart Fence Security System
Supports preset grazing areas and establishes electronic fences. When livestock stray outside the designated range, the system automatically triggers alerts via notifications or text messages, effectively preventing livestock loss.
3. Health Monitoring
By collecting data on the activity levels of grazing livestock, the platform can determine their health status, illness, or death, thereby reducing the rate of unnatural deaths among cattle.
Benchmark Case
